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CRM & lead tracking

Every event poses individual challenges – which is why ADITUS develops its products to fit the specific needs of its customers. Our modular system architecture enables us to adapt our products at affordable cost and customize it, if required, to the point of making them unmistakably unique.

Customer relationship management: essential for customer loyalty

Customer relationship management (CRM) is essential to keep in touch with customers’ needs: CRM makes it possible to determine and maintain valuable customer data and to use it for best customer service.

The ADITUS customer relationship management system is user-friendly and uses state-of-the-art technologies.

Visitor registration on site: indispensable even with online pre-registration

A working on-site visitor registration in the entrance area is essential for a successful event. Visitor data is commonly recorded directly in the entrance area of trade fairs and congresses. This requires perfect integration of ticket purchase and payment processes – one of the strengths of the ADITUS Visitor Registration.

The software is being used successfully at various trade fair locations, by associations and by congress organisers. Our Visitor Registration system handles credit card payments, coupons, business card scanning and duplicate checks. The application is consistently updated and thoroughly tested under real-life event conditions.

Visitor registration for lead tracking

Visitor registration is all about recording the addresses of as many visitors to an event as possible in order to make this data available to diverse additional systems. ADITUS Visitor Registration can be individually configured and offers export top quality exports and reporting features. Live visitor data can be called up at any time (internet connection required).

The most appropriate type of visitor registration used depends on the event and its scope. Uses include online registration, home ticketing, pre-registration, POS desks and on-site visitor registration using the ADITUS mini-scanner, optionally also via business card scanner. For this purpose ADITUS offers an interface to the popular visitor tracking system Scan2Lead.

One example: Visitors can spare themselves the need to carry brochures and catalogs by having booth personnel send them the needed documents by e-mail while they are still at the stand – it just takes a few button presses. For the exhibitor or organizer, Visitor Registration considerably reduces the costly and time-consuming post-processing of trade fair data.

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