25y of innovation and "zeitgeist"

14 | SEP | 2023

EN | DE 

Join us in celebrating ADITUS, a pioneering force in shaping the digitalization of trade shows for an incredible 25 years. We cordially invite you to be a part of this momentous occasion, where you can anticipate a day and evening engaging in cutting-edge discussions and networking with experienced Eventprofs.

We are bringing an impressive lineup of local and international speakers to Hanover. Get ready for a first-hand experience of the technological innovations of ADITUS. Visit the ADITUS headquarters to see new prototypes, meet with esteemed ADITUS partners, and enjoy an exceptional day of discovery.

To conclude our celebrations, we look forward to our entertaining soirée, dedicated to raising a toast to #aditus25y, while enjoying delectable cuisine and premium beverages.


The Future of Event Technology

Julius Solaris

Event Industry Speaker and Entrepreneur

Julius Solaris is regarded as the most influential person in the event industry. He is the founder of Boldpush a management consultancy agency for the event industry.

He founded EventMB (exit to Skift in 2019) and Showthemes, exit in 2018. He has worked for high-profile technology companies (Swapcard and Hopin) and tech events.

Julius has been named one of the most influential individuals in the meetings industry by many magazines and media for the past 10 years. More recently he has been a Meetings Industry Influencer 2022 by Meetings and Conventions magazine.

Julius has conducted some of the most groundbreaking research for the event industry. Over 3,000 events reviewed and 15,000 event professionals interviewed.

Julius’ analysis and reports have been downloaded by over 300,000 event professionals. 300,000 more read EventMB every month and over 50,000 event professionals attended Julius’events.

Julius has been a keynote for events in 13 countries and for over 200,000 attendees.

English only

Join Julius Solaris for a focused look into the future of event technology. He’ll outline the industry’s trajectory, spotlight emerging tech trends, and discuss how to cater to the evolving needs of attendees. Post pandemic, the event tech landscape has been redefined. How can you deliver maximum value to your company and your attendees with event technology?

Key Takeaways:

  • Industry Forecast: Grasp the present and future of the event industry
  • Tech Trends: Discover emerging technologies redefining event experiences.
  • Hybrid Events and AI: Understand the changing role of hybrid events and AI in delivering attendee experiences.

What We Did Last Summer: New Era of the ADITUS Online Registration – Technical Insights

Sebastian Kluge

Senior Lead Software Engineer - ADITUS GmbH

Sören Uhrbach

Senior Software Engineer - ADITUS GmbH

Sebastian Kluge (ADITUS GmbH) has been developing ticket sales and registration solutions for almost 20 years, including 10 years in the context of live marketing. After managing numerous operational projects in recent years, he has been back to his old passion, software development at ADITUS, for almost a year.

Sören Uhrbach (ADITUS GmbH) has been contributing his know-how to the development of ADITUS products for three and a half years. In his role as Senior Software Engineer, his focus is on the design of interfaces (APIs) and the optimisation of software delivery processes.

Our goal was to develop an online registration that not only meets the needs of our customers, but also sets new standards in terms of usability, security, personalization and integration options. Immerse yourself in a new era of the ADITUS online registration and benefit from first-hand technical insight.

Performance Marketing @ RX

Jacqueline Heinze

Head of Performance Marketing - RX

Luisa Schüth

Teamlead Project Management - ADITUS GmbH

Jacqueline Heinze has been with RX Austria & Germany since 2014. After starting out in event management, it quickly became clear that her heart not only beats for trade fairs, but that her passion lies in particular in social media and performance marketing. In the meantime, she mainly focuses on the latter and is responsible for placing paid advertisements on platforms such as Instagram, TikTok, Google, LinkedIn and Co. Since last year, she has been heading the newly founded Performance Marketing department of RXATD and works with her team to attract visitors and exhibitors for the 18 shows of RX Austria & Germany.

Luisa Schüth (ADITUS Event Tech Middle East LLC) joined ADITUS four and a half years ago. Like many in the German trade fair industry she learned everything about event management and exhibitions during her dual studies in Ravensburg. After focusing on different registration suppliers for her bachelor thesis she found her way to the ADITUS team and managed multiple international projects since leading to her current role as team lead of the middle east branch which opened last year.

In this session, you’ll learn how to maximize your marketing results with performance marketing. From choosing the right channels and platforms to analyzing performance metrics, effective strategies used by RX will be presented.

Why Organisers (Must) Love an Identity Provider!

Martin Scheiner

Team Lead Software Engineering - ADITUS GmbH

Martin Hüsges

Product Owner - ADITUS GmbH

Martin Scheiner (ADITUS GmbH) has over ten years of experience in the development of tailor-made software solutions for complex problems in a wide variety of application areas. As a team leader, he not only applies his skills to development, but also takes responsibility for the entire process from the initial idea to the finished product. In this way, he has most recently been driving the development of an identity provider for use in the event industry.

Martin Hüsges (ADITUS GmbH) studied event management in Hanover and has been working on software and web solutions for the event sector ever since. As a Product Owner at ADITUS, he brings together customer requirements and product development.

The shift to digital services makes it challenging for organisers to create a seamless user experience while protecting sensitive data. In this session, you will learn why an identity provider is your essential partner on the road to the digital future.

What Is the Key to the Digital Business Model?

Matthias Baldinger


Portrait Elisabeth Biedermann

Elisabeth Biedermann

Head of Business Development - CONTEO AG

Matthias Baldinger has worked intensively on supply chain management and procurement in management consulting and as part of his doctorate. In the process, he came into contact with trade fairs from a visitor’s perspective. Based on this experience, he launched Conteo in 2017. Conteo offers trade fair organizers a solution to replace traditional exhibitor directories with content platforms and establish a new business model.

In her role at Conteo, Elisabeth Biedermann helps trade fairs to become digitally successful. Previously, she was part of the management team at RX Austria & Germany, where she and her team drove the group’s internal content strategy.

Or why thinking in terms of customer journeys and conversions doesn’t work for trade fairs.

Measuring Visitors' and Exhibitors' Satisfaction in the Trade Fair Industry: Methods, Benchmark and Insights

Enrico Gallorini


Enrico Gallorini is Co-Founder and CEO of GRS Research & Strategy, a company specialized in Business Intelligence, with focus on Customer Insights and Value Proposition for the Exhibitions, Large Events and Visitors Attractions.

After the first Degree in Economics and Foreign Trade, he got a second degree in Marketing with specialization in Communication Management at University of Venice.

He also holds a Global Executive MBA at Bocconi University in Milan (Italy), specializing in Venture Capital and at UCLA University of California Los Angeles (US) and Business Development in China at Fudan University – Shanghai (China). He has a Specialization in Strategic Marketing Management at Harvard Business School (USA), Blockchain for business at University of Oxford (OK) and Data Science at UC Berkeley (USA).

Successful entrepreneur, when he was 19 he founded “Unimind”, a company specialized on services and events for university students. At the age of 24 years he founded “Quintegia”, a leading company in the automotive sector for events, research and training.

In 2012 he started the Research and Business Intelligence experience with GRS Research & Strategy. In 2022 he acquired Info Salons ME and in 2023 became the President. He holds numerous conferences and international university lectures on the topics of data science, customer insights and digital transformation.

English only

In this presentation, we will delve into how to strategically measure Visitors’ and Exhibitors’ satisfaction within the trade fair industry.
We aim to share key findings from our work and explain how these data-driven insights can guide strategic decisions for your clients, adding another layer of understanding to complement ADITUS accreditation and registration services.

Beyond RSVP: Creating an Attendee Community That Fuels Engagement and Event Brand Reach

Adrian Portugall

Director Business Development International Growth - LINKEDIN

Tim Benedict Wegner

Head of Marketing & Communication - IAA MOBILITY

Adrian Portugall is a Director with LinkedIn’s Business Development team, responsible for product partnerships that drive value for LinkedIn members globally. In true LinkedIn fashion, you can find more information on his profile here: www.linkedin.com/in/adrianportugall/

Since October 2022, Tim Benedict Wegner has been the Head of Marketing & Communication for IAA MOBILITY, and has been overseeing all IAA communication for the VDA since April 2023. In 2020, he won the DPRG Junior Award and was included in the list of 30 Under 30 by the prestigious industry magazine PR Report in 2021.

A closer look at the IAA Mobility integration of LinkedIn Community Builder and how it enables

  • Networking opportunities for event attendees to enhance business value.

  • Content sharing for attendees and speakers to maximize event brand reach.

  • Lasting ways for the organizer to stay connected and relevant with attendees beyond the event’s duration.


13:00 Networking and Refreshments

13:30 Official Opening

14:00 Keynote Julius Solaris: The Future of Event Technology

15:00 Sessions

15:30 Coffee Break

16:00 Sessions

18:45 Welcome Drink

19:00 Get Together

23:00 Midnight Snack


14th September 2023,
1 p.m. UTC +2

ADITUS Headquarters

Straße der Nationen 5
30539 Hannover

Directions by train
From Hannover Airport take the S-Bahn line 5 to the destination “Hannover Hauptbahnhof”; Travel time is about 12 minutes.

From Hannover Hauptbahnhof walk for 300 metres to the “Kröpcke” subway station; Walking time is about 4 minutes.

From “Kröpcke” subway station, take the subway line 6 “Messe/Ost (EXPO-Plaza)” to its end point, “Messe Ost”; Travel time is about 24 minutes.

Directions by car
Coming from the Autobahn A7 or A2 onto the A37/B6 (Messeschnellweg), follow the signs to the Messe and exit at the junction “Laatzen/H.-Bemerode/Messe” (Ikea exit).

Turn right onto the road “Straße der Nationen”. After about 80 metres you will see the ADITUS building on the left-hand side.

There are enough parking spots available in the surrounding area.

Shuttle Service

We will set up a shuttle service at regular intervals with the following stops: ADITUS Headquarters – Hanover Central Station – Motel One – ADITUS Headquarters.


We have room allotments from 14th – 15th September 2023 at the following hotels:

Motel One Hannover-Oper
(City centre – near central station)

Mail: hannover-oper@motel-one.com
Phone: +49 511 647249-0

With the keyword “ADITUS” you can book a hotel room at special conditions on a self-pay basis.
Please note that a reservation is only guaranteed until 2nd August 2023.


Best Western Premier Parkhotel Kronsberg
(within walking distance)

Website: parkhotel-kronsberg.de
Mail: parkhotel@kronsberg.bestwestern.de
Phone: +49 511 8740-0

For room bookings at special rates on a self-pay basis at the Best Western Premier Parkhotel Kronsberg, please contact 25y@aditus.de
Please note that a reservation is only guaranteed until 2nd August 2023.


Radisson Blu Hotel Hannover
(within walking distance)

Website: radissonhotels.com
Mail: info.hannover@radissonblu.com
Phone: +49 511 38383-0

For room bookings at special rates on a self-pay basis at the Radisson Blu Hotel Hannover, please contact 25y@aditus.de
Please note that a reservation is only guaranteed until 2nd August 2023.

You haven’t received a registration code and are curious about the diverse programme with the innovative lectures as well as the networking among event professors?

Contact 25y@aditus.de and receive your personal code.


Please use our event hashtag #aditus25y 🥳


Do you still have questions? Here are our contact options.