Month: July 2020

Consumenta 2020: Now more than ever

Status: 27. July 2020, 11:55

A guest post by Henning & Thilo Könicke,
Managing Directors of AFAG Messen und Ausstellungen GmbH

In late June, the Bavarian State Government laid a major foundation stone for the reopening of trade fairs, conferences and exhibitions. The official “Hygienekonzept zur Wiedereröffnung von Messen, Kongressen und Ausstellungen” sets the framework within which live events can reopen in pandemic times.


AFAG sees the clear framework as a confirmation of its belief that trade fairs can safely be reopened and that Consumenta 2020 will be held as planned in Nuremberg from October 24 to November 1, 2020.

For this purpose, we have drawn up specific hygiene policies in coordination with the Bavarian trade fair locations. Our top priority was and is the safety of all participants. The main challenge is to ensure that they feel both safe and comfortable at the event.

The general basic rules are now well established – hand sanitation, distance rules, mouth and nose covers, cough and sneeze etiquette have been internalised by a large part of the German populace. Since some things cannot be repeated often enough, strategically placed on-site signs remind people of these rules of conduct. Areas where masks are mandatory are clearly marked.

The structure has been consistently planned so that participants can independently and responsibly maintain the required minimum distances to each other.

Policy-compliant full registration

A major requirement of the Bavarian government is complete registration of the personal data of all participants. This does not only include visitors, but also the personnel of all exhibitors and contractors. Full registration fulfils two important roles: On the one hand, it facilitates the identification of contact persons, on the other hand, it reduces the traffic in the entrance area.

All visitors are encouraged to register through the ticket shop. Visitors who have always booked their tickets online will not notice any significant changes. Exhibitors are provided with their own portal for the registration of their staff.

The government’s official hygiene policy allows participants to take off their mouth/nose protection at exhibitors’ booths. In return, however, visitors must supply their contact details to exhibitors. Participants must also ensure that minimum distances are observed at the exhibition stands.

Supporting measures

Admission control takes place digitally and without physical contact to minimize direct interactions with the staff. At interaction points such as check-in, points of sale and service offices, we use plexiglass shields and other measures to ensure compliance with minimum distances.

As part of the Bavarian state government’s requirements, we implement a comprehensive concept to protect against infection. In addition to plans for cleaning & disinfection, ventilation and parking, this also includes communication measures.

Specifically, this includes special staff training as well as the setup of communication channels on the event site in order to be able to immediately react to changes in the current situation.

We would like to thank Henning & Thilo Könicke, Managing Directors of AFAG Messen und Ausstellungen GmbH, for this guest post.


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Exhibitions in Corona times: It’s doable!

Status: 08. July 2020, 12:07

A guest post by Isaac Tejero from MCH Group

Currently there is a lot of talk about how fairs have to reorient themselves to account for Coronavirus conditions. At MCH Group, we have decided to take things a significant step further and organized a sample exhibition in Basel on 3 July 2020, titled “Reloading Live.”

In the Swiss Exhibition Center we have demonstrated how live events can be held safely and responsibly without imposing significant restrictions on visitors.

Through pre-registration, the participants could choose a fixed timeslot to enter the venue: 600 guests visited our showroom in this way. For them, most things went as usual – the biggest change was that pre-registration was mandatory.

In Switzerland, events with up to 1,000 people are again allowed since 22 June. However, organisers must make sure that the maximum number of people in direct contact does not exceed 300, for example by dividing the area into sectors.

Large events with more than 1,000 persons will be allowed again from September onwards, provided the epidemiological situation does not worsen. Visitors are advised to wear a face mask during the event, but masks are not compulsory.

Quick entry, with security measures

Perspex walls between the turnstiles provided additional security in the entrance area. While visitors scanned their tickets, the screens of the ADITUS Self-Badging Gates (SBG) displayed helpful reminders about social distancing rules. Staff used thermal cameras to discreetly check for visitors with high body temperature.

In the exhibition area, regularly spaced blue dots served to remind the public to keep a minimum distance of 1.5 metres. The aim was to create a signalling effect that was not too obtrusive, but encouraged responsible interaction.

The stands of the “Reloading Live” sample exhibition were built more spaciously and stood at greater distances from one another than usual – everything else remained the same.

In designing the showroom, MCH Group rigorously followed the recommendations of the Swiss Federal Office of Public Health. Reloading Live reproduced all the elements of a real live event with the supporting protective measures, including catering.

Here you can see the current event trailer.

Dress rehearsal for Autumn

The booths were manned by some of our associates from the IT, apparel and healthcare industries. This enabled us to illustrate the implementation of different concepts. A TV report by the SRF (Swiss German, starts at 7:30) provides an overview of the event.

Starting in autumn, we will put the concept tested with “Reloading Live” into practice at various events (e.g. the blickfang Basel design fair) in our halls in Basel and Zurich.

We would like to thank Isaac Tejero, Application and Ticketing Manager at MCH Group in Basel, for his guest contribution.

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