Month: June 2020

Well-integrated: the ADITUS Visitor Portal

Status: 30. June 2020, 11:15

Our developers are constantly optimizing the ADITUS visitor portal (ak.a. ticket shop), especially for mobile devices. By now, the visitor portal has developed into a full-fledged integration platform. It currently supports four login options (inc. LinkedIn & XING), 14 payment options (inc. PayPal Express & Apple Pay) and six sharing methods.

Going with the times, the ticket shop now also integrates digital events from external providers – currently supported platforms include Liveline Connect, meetyoo and talque.

This month, the live connection proved itself at DIGITAL X – DIGITAL EDITION, and at the trade fair association FAMA’s summer conference. This year, the FAMA’s summer event from 29-30 June will take place as a hybrid event: as a live event in Düsseldorf and in parallel as a virtual event online.

As a partner of FAMA, ADITUS significantly contributed to the transition and technically implemented the possibility of online participation. This involved integrating the hybrid solution Liveline Connect by the eponymous Karlsruhe start-up.

Spontaneous participants can even register for the virtual event until shortly before it begins; FAMA members can participate free of charge. ADITUS will also take care of registration for the FAMA’s autumn conference in November – both for the digital part and for the live event in Hamburg. Read more about FAMA here.

The FAMA trade fair conference 2020 as a hybrid event

For participants, the transition between the ADITUS ticket shop and the digital part of the FAMA summer conference, as implemented by Liveline Connect, is completely transparent. The specially developed interface links the attendee management directly to the virtual platform. The interface also supports hybrid event concepts where participants can seamlessly switch between the live and virtual formats.

For organizers, this means that all familiar functions remain unchanged for hybrid and digital events, including the ticket shop, visitor registration and invitation management (including dashboards).

All virtual participants receive personalized links for the digital events. This shifts admission control to another level, without changing the familiar processes.

This way, hybrid and digital events can be seamlessly integrated into ADITUS products with a minimum of adjustments – which is good for participants and exhibitors as well as for the organizers themselves.

Liveline Connect is a three-pillar model: the classic live on-site event is complemented with a “digital twin” and a community portal. The digital twin mirrors all core events via streaming. Virtual participants can become active in discussions and Q&A sessions via a feedback channel – for further information, please visit the company’s website.

ADITUS as implemented the interface to Liveline Connect as a standard integration. With the current version 4.34, this integration is available to all ADITUS customers.

Advantages of a proven ticketing system for digital events

Summing up: Why should organizers use a proven ticketing system for digital events?

  1. The registration process can be structured as usual: through the combination of different articles, targeted questionnaires, well-established reporting and legally compliant data protection processes.
  2. The attendees’ registrations will fill your database without the need for subsequent migration and manual effort.
  3. The use of coupons as well as promo/discount codes or the combination of both marketing instruments remains as smart and reasonable for digital events as it is for live events.
  4. Content costs money: tickets for digital formats are increasingly subject to charges. Use the existing payment integrations to process payments securely and quickly.
  5. You can use the registration data to set up targeted marketing campaigns and ensure that you stay in touch with your attendees, speakers and sponsors throughout the event.

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Digital Events: A Complement, but not an Alternative

Status: 17. June 2020, 13:20

In the current atmosphere of uncertainty, an increasing number of organizers are considering whether virtualizing their event can be a solution. The answer is a clear “maybe”: How well a trade fair can be virtualized primarily depends on the willingness of its audience to take the plunge into digitization.

In addition, various new conditions have to be considered: A lot of pre- and post-registration support is needed to ensure that interested parties do not only register, but also participate actively in the digital event. To prevent a digital event from turning into a plain one-sided experience, organizers need to offer virtual visitors functioning possibilities for interaction. Finally, the whole thing should remain affordable …

Adopt A Two-Pronged Strategy For Extended Reach

Virtual event vendors find the current lockdown to be an excellent opportunity to offer their services to a new audience. Experienced organizers willl quickly realize that only certain parts of a real trade fair experience can be virtualized. This starts with cancellations: at digital events a no-show rate of 50% is commonplace.

In addition, a virtualized trade fair quickly loses the premium character of the real thing. It is impossible to reproduce some of the essential advantages of real events: Neither the direct contact, nor the personal encounter, nor the atmosphere of a live event can be digitized smoothly.

A sensible alternative is the implementation of hybrid events which supplement live events with digital elements. Those who cannot travel due to entry restrictions or renewed lockdown measures can at least participate virtually. A central full registration is essential to ensure that both parts of the event are seamlessly integrated.

The advantages of the two-pronged approach are obvious. For optimal results, the live and digital components need to be well coordinated. To achieve this, one must first determine which elements of the live event also make sense digitally – virtual trade fair stands, for instance, are more of a last resort than real added value.

Conferences make it easy for remote participants to participate in presentations: Speakers appear over a live link, virtual visitors ask questions via chat. Virtual components can also be added to other interviews with exhibitors, booth tours, online meetings and much more. In this way, organizers can satisfy the audience on-site and simultaneously open their event to a wider circle of interested parties.

The ADITUS Visitor Portal Straddles Both Worlds

The ADITUS Ticket Shop is ready to support hybrid event formats as well as fully digital events. For this purpose, it is possible to set up additional ID types and services.

ADITUS products can easily be connected to third-party services: Our systems are able to import participation codes from event platforms as well as export internally-generated participation codes for external use. Deeper integrations are implemented through our API, through which we can connect to various providers of digital event platforms.

Confirmation e-mails and digital tickets may contain links for participation in online events: A click leads directly to the virtual meeting. The Ticket Shop is also able to redirect visitors directly to a digital event after they have completed their ticket purchase.

Organizers who use the Visitor Portal for ticketing in all their event types benefit from this approach in several ways:

  • You can offer combo tickets for hybrid events.
  • Existing interfaces remain consistent, e.g. accounting, CRM, payment.
  • All data is stored in a central location.
  • Visitors have a central access point for all ticketing needs.
  • User accounts remain constant across events.
  • Established processes can continue to be used.

Do you have questions about the implementation of your digital or hybrid event? Please do not hesitate to contact us.

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New Payment Options for the Visitor Portal

ADITUS offers three new payment options for its visitor portal: PayPal Express, an enhanced integration of Apple Pay and Klarna Sofortüberweisung (direct bank transfer). The new options are part of the module Payment Solution 2.0.

PayPal Express Speeds Up Registration

ADITUS extends the existing PayPal connectivity with PayPal Express. Instead of selecting PayPal at checkout, customers click on the PayPal Express button on the first page and authenticate themselves to the Ticket Shop via PayPal. In the next step, the Visitor Portal adopts the PayPal customer data for the registration process. For organizers, this registration method has the advantage of higher data quality; customers are pleased with the simplified registration process.

Enhanced Apple Pay Integration

The enhanced Apple Pay Integration provides an enormous increase in convenience: Visitors identify themselves by fingerprint or facial recognition, removing the need for a PIN or password. By now, 33 German financial service providers support the standard. The ADITUS Visitor Portal supports Apple Pay on all macOS and iOS devices with Touch ID and Face ID. For users, the integration is completely transparent: the Ticket Shop will only show the payment option if it is supported by the device.

Instant Bank Transfers Without Additional Account

Klarna Sofortüberweisung (Instant Bank Transfer) is one of the five most popular online payment methods in Germany – and is now also a payment option in the Visitor Portal. For organizers, the very low transaction fees are of particular interest. Sofortüberweisung works without an additional login; the amount is debited directly from the buyer’s account. In addition, the Ticket Shop also supports payment on account via Klarna. In this case, all risks are assumed by the payment provider. Klarna is also fully integrated into the shop. The integration of further payment providers is currently in progress to meet the increased demand for digital and contactless payment systems.

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3D Secure 2.0 – The New Standard for Online Shopping

On 14 September 2019, the so-called Regulatory Technical Standards defined by the European Banking Authority (EBA) will come into force. Strong Customer Authentication (SCA) will be mandatory for all electronic payments.

What is the regulatory background for 3D Secure 2.0 and how does the payment industry react to it? All European-based providers involved in e-commerce have to meet the regulatory technical standards (RTS) coming into force on September 14, 2019 as part of the Second EU Payment Service Directive (PSD 2). Above all, these standards require strong customer authentication (a.k.a. two-factor authentication) when paying on the internet.

3D Secure 2.0 Is Fit for Everyday Use Customers no longer have to remember passwords and can easily confirm payments, e.g. using a mobile app. 3-D Secure 2.0 fully integrates customer authentication into the sales process. Liability for fraudulent transactions is transferred to the card issuer.

What Exactly Does Strong Customer Authentication Mean? For strong customer authentication, all payment transactions – with certain exceptions – must be secured “strongly.” This means that at least two of three of the following factors are required:

  • knowledge
  • ownership
  • personal

ADITUS implements the 3D Secure 2.0 standard for you. We will be happy to advise you on any further questions.

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The GDPR Becomes a Force to be Reckoned With

In May 2018, the General Data Protection Regulation (GDPR) became German law. The GDPR requires companies to handle their customers’ data with care and demands that they report any data breaches within a maximum of 72 hours. Violations can result in fines of up to 20 million euros or 4 percent of annual global sales.

In the first few months, fines were comparatively low; companies affected by data leaks received helpful advice from the data protection authorities rather than draconian punishments. However, in October 2019 the German Data Protection Conference published a standardized calculation key for fines, depending on various economic factors and the severity of the offence.

Escalating Fines

Until late 2018, fines were still in the five-digit range, but now millions of euros can become due: In November, the real estate company Deutsche Wohnen SE was fined 14.5 million Euros. Shortly thereafter, it became known that 1&1 Telecom GmbH is to pay 9.55 million Euros for inadequate protection of its customer data. Both companies intend to appeal.

In other EU countries, companies face even higher penalties: France demanded 50 million euros from Google in January of 2019; the British Information Commissioner’s Office ICO wants 110 million euros from the Marriot hotel chain and 205 million euros from British Airways.

GDPR for Software Vendors

Software vendors are required to ensure that their products collect as little data as possible (privacy by default) and process it as carefully as possible (privacy by design). So far, implementing these principles has been anything but easy: As the German digital association Bitkom notes, the GDPR rules in this area are anything but clear. A future evaluation by the EU Commission may be able to remedy this situation.

ADITUS takes data protection very seriously. All employees have been made aware of the issue in company-wide internal training courses. As our understanding of the GDPR improves, the range of relevant features in our solutions is also growing. For instance, the latest versions of the Exhibitor Service Center (ESC) expressly require exhibitors to comply with the data protection guidelines and code of conduct set by the organizer. This topic will remain relevant in the foreseeable future.

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PayPal Express: A Better Social Media Login

To ensure that visitors get their ticket easily, the Ticket Shop must be as accommodating as possible. The Payment Solution 2.0 introduces PayPal Express, a payment method with two advantages:For ticket buyers, the new option shortens the ordering process; for organizers, PayPal Express significantly improves data quality and increases the conversion rate.

For buyers, the process is extremely convenient: On the first page of the Ticket Shop, they just select the “PayPal” button, log in to PayPal and confirm the payment method to authenticate themselves.

On the next page, they find that the Ticket Shop has already filled in the relevant fields with their personal data. The buyers only have to answer a few questions about themselves before proceeding to the order – one more click and they have booked their ticket.

For customers, the main difference to a regular social media login via Facebook, Google, LinkedIn or Xing is that they do not have to log in a second time at the payment step.

For organizers, the key advantage is that the data supplied by PayPal is current and complete. On regular social networks, members often only leave their name and e-mail address. PayPal, on the other hand, requires complete – and up-to-date – address data.

In addition to PayPal Express, the Payment Module 2.0 includes the payment methods Sofortüberweisung (instant bank transfer), Klarna and an enhanced integration of Apple Pay. The ADITUS Payment Module 2.0 is ready to be booked as an option for the Ticket Shop.

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